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"Opportunities don't happen.
You create them."
- Chris Grosser
Digital Marketing
With the prevalent use of the internet, digital marketing has become a necessity for businesses. There once was a time that all that was needed was to print some fliers and get an ad in the yellow pages and the local paper, but now print media has taken a back seat and digital media has taken over. Studies have shown that a staggering 95% of consumers do online research before spending their money on any product or service, and it is for that reason, the way your company does marketing needs to adapt, taking advantage of new technology. If you are looking to refresh your marketing campaigns, making them more relevant and effective, contact SBMC so we can discuss how digital marketing can benefit your business.
Marketing Plan
A marketing plan does more than predict how you’ll spend your advertising budget and establish your target audiences – it’s a tool that helps you track your entire businesses performance and can completely change how you conduct your business. A well-written marketing plan is the single most valuable tool at your businesses disposal. Small Business Management Consultants can help formulate a cost-effective, marketing plan and strategy, as well as provide input, advice and suggestions for tracking progress. Contact SBMC today for ways to maximize the effectiveness of your marketing campaign.
Measurable Marketing
In business, what gets measured, gets done. There are many different ways to market your company, all of them add some form of value. Measuring the effectiveness of a print or radio campaign is a difficult thing to do. The beautiful thing about digital marketing is that the whole process is measurable and allows you to determine whether or not it was effective. At the end of the day, if a campaign isn't working, it needs to be scrapped and attention needs to be turned elsewhere. If you want to know more, contact us to discuss how we can create effective digital marketing campaigns for your business.
Social Media
We live in a world where social media is constantly in use. Big companies spend millions of dollars on advertising and influencer marketing ensuring their brands perform the best on platforms like Instagram, Facebook and YouTube. Your social media account is arguably your best tool for marketing to your customers. Businesses should capitalize on the power of social media by incorporating their marketing campaigns maximize exposure and benefit. At SBMC, our social media experts can create affordable and effective campaigns to suit any budget and business. Click the button below for more information on how Small Business Management Consultants can help.
Conversion Rate
With digital marketing, businesses can target a specific demographic which greatly increases the conversion rate for leads, resulting in more sales. Rather than just marketing to a mass audience, which includes people that are not interested in what you have to offer, businesses like yours can utilize spending and search habits of internet users to target customers who are already looking for your product or service. This means you are not wasting capital attracting the wrong audience. If you would like to reach the maximum amount of people with your marketing campaign, contact SBMC to increase your conversion rate.